数据报告

2018年深圳楼市趣味报告：80后成购房主力，00后加入购房队列！

2019-03-07 09:12 乐有家乐有家研究中心

2018深圳楼市深圳楼市报告

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<section style="font-size: 16px;"><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; width: 100%; vertical-align: top; padding: 15px;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static;"><section style="display: inline-block;"><section style="margin-bottom: -10px;"><section style="display: inline-block; vertical-align: bottom; width: 6px;"><section style="width: 2px; margin: auto; height: 16px; background-color: rgb(17, 19, 22);"></section><section style="width: 6px; height: 6px; border-radius: 50%; background-color: rgb(17, 19, 22);"></section></section><section style="display: inline-block; vertical-align: bottom; width: 20%;"></section><section style="display: inline-block; vertical-align: bottom; width: 6px; margin-right: 5px;"><section style="width: 2px; margin: auto; height: 16px; background-color: rgb(17, 19, 22);"></section><section style="width: 6px; height: 6px; border-radius: 50%; background-color: rgb(17, 19, 22);"></section></section></section><section style="margin-left: auto; transform: rotate(0deg); margin-bottom: -5px; width: 5px; height: 5px;"></section><section style="border-right: 5px solid rgb(214, 240, 252); border-bottom: 5px solid rgb(214, 240, 252); border-top-color: rgb(214, 240, 252); border-left-color: rgb(214, 240, 252);"><section style="background-color: rgb(190, 80, 24); padding: 10px 10px 2px; color: rgb(255, 255, 255);"><p><strong>前言</strong></p></section></section><section style="transform: rotate(0deg); margin-top: -5px; width: 5px; height: 5px;"></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">2018年，在“房住不炒、因城施策、分类调控”的中央指导思想下，全国楼市进行了不同程度的调控。这一年，深圳楼市在“三价合一”、新房摇号监管、731新政等政策的影响下也稍显冷清，非理性的投资需求被有效抑制，新房房价5年首次下跌，市场预期明显转变，购房者观望情绪浓厚......</p><p style="text-indent: 2em; white-space: normal;">实际上，2018年的深圳楼市虽不如2015年时的火热，但相比2017年，二手住宅过户仍有1.65%的微幅上涨。当所有人都将目光聚焦到“房价”上的时候，小编想通过以下几组趣味数据带你从不同角度解读深圳楼市......</p></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>01</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 12px;"><p><strong>2018年，什么样的户型和价格最受在深置业者的青睐？</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">乐有家市场研究中心从成交单价、总价、户型、面积4个维度对2018年深圳二手住宅成交量情况进行了分析。分析表明，两房的房型是深圳购房者的最爱，其次是三房，购买一房的人群占比有小幅增加，占比从2017年的19%上升到了2018年的20%；与此同时，可以发现60-90㎡的房子为更多购房者选择，占比高达46%。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643646052034.png" style="vertical-align: middle;" data-ratio="0.7732181" data-w="463"/></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643729091396.png" style="vertical-align: middle;" data-ratio="0.9853801" data-w="342"/></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">成交总价和成交单价方面，成交总价在500万以上的房屋成交占比最大，单价5-7万元受到最多购房者的青睐。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643797033486.png" style="vertical-align: middle;" data-ratio="1.0641399" data-w="343"/></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643851053657.png" style="vertical-align: middle;" data-ratio="1.0610465" data-w="344"/></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>02</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 12px;"><p><strong>2018年，刚需购房仍是主流，投资客明显减少</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">在北上广深这样的一线城市，有些中心城区的房价可能已破10万，面对房价高企，绝大部分的人都选择贷款买房。在深圳，有89%的人选择贷款买房，其中选择商业贷款的购房者最多，占比达到70%，其次是组合贷款，而由于公积金贷款额度相对不算太高，家庭最高只能贷款90万，个人最高只能贷款50万，无法满足大部分购房需求，因此仅有2%的购房者选择公积金贷款。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643904076140.png" style="vertical-align: middle;" data-ratio="0.9041451" data-w="386"/></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">据乐有家研究中心数据显示，当前刚需买房仍是主流，占比高达73%，改善型置业占比达到18%；经过“三价合一”政策和731新政的政策调控后，深圳投资客已明显减少，2017年投资客占比为14%，而2018年已下降到9%。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630643964082519.png" style="vertical-align: middle;" data-ratio="0.9252078" data-w="361"/></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>03</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 12px;"><p><strong>2018年，已婚购房仍占大头</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">据乐有家研究中心数据显示，深圳二手住宅购房者中，已婚购房者占比仍占大头，但未婚（含离异）购房者的比例已上涨至2018年的23%，越来越多的人选择在婚前置业。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630644002076946.png" style="vertical-align: middle;" data-ratio="0.9107807" data-w="538"/></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>04</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 12px;"><p><strong>2018年，哪个年龄段的人群是购房主力？</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">从年龄结构来看，80后仍是购房中坚力量，而随着90后逐步踏入社会，也开始迎来安家置业的人生大事，据乐有家研究中心数据显示，90后购房群体已赶超70后，占比达到18.2%，70购房群体逐步退出，这一年，最早的00后已满18岁，数据显示有0.1%的00后加入购房队列。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630644055098498.png" style="vertical-align: middle;" data-ratio="0.6546875" data-w="640"/></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>05</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 14px;"><p><strong>2018年，哪个星座的人群最爱在深圳购房？</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">据乐有家研究中心数据显示，2018年在深圳购买二手房的客户中，星座为天秤座的人群最多，占比达到11.02%；其次为处女座，占比为9.57%；在深置业占比最小的星座人群为白羊座，占比为6.81%。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630644134065819.png" style="vertical-align: middle;" data-ratio="0.8268608" data-w="618"/></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="margin: 10px 0%; position: static;"><section style="display: inline-block; vertical-align: bottom; width: 12%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-top: 3px; margin-bottom: 3px; text-align: center; position: static;"><section style="display: inline-block; border: 1px solid rgb(253, 198, 32); background-color: rgb(253, 198, 32); width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; margin-left: auto; margin-right: auto; font-size: 18px; color: rgb(0, 0, 0);"><p>06</p></section></section></section></section><section style="display: inline-block; vertical-align: bottom; width: 88%;"><section style="position: static;" powered-by="xiumi.us"><section style="margin-right: 0%; margin-bottom: 5px; margin-left: 0%; position: static;"><section style="display: inline-block;"><section style="display: inline-block; vertical-align: bottom; border-bottom: 1px dashed rgb(175, 175, 175); margin-bottom: 0.25em; padding-left: 5px; padding-right: 5px; font-size: 12px;"><p><strong>2018年，哪个属相的人群最爱在深圳购房？</strong></p></section><section style="display: inline-block; vertical-align: bottom; width: 0.5em; height: 0.5em; border-radius: 50%; background-color: rgb(253, 198, 32);"></section></section></section></section></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;">从2018年深圳二手住宅购房者属相占比情况来看，属蛇的人最爱在深圳购房，占比达到9.24%；属牛的人在深购房占比最小，占比为7.41%。整体来看，属蛇、马、龙、兔的人在深置业占比位于前四，这四个属相也刚好两两相邻，其中有一批人的年龄范围在28-31岁之间，也正是成家购房的年龄段。</p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static;"><section style="vertical-align: middle; display: inline-block; line-height: 0;"><img class="raw-image" src="/ueditor/jsp/upload/image/20190220/1550630644192017330.png" style="vertical-align: middle;" data-ratio="0.8089701" data-w="602"/></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="text-indent: 2em; white-space: normal;"><br/></p></section></section></section><section style="position: static;" powered-by="xiumi.us"><section style="position: static;"><section style="text-align: justify; font-size: 14px; letter-spacing: 1.6px;"><p style="white-space: normal;">免责声明：以上信息和数据因时间、市场、政策等都会发生变化，以上信息、数据仅供参考，不作为交易依据使用。</p></section></section></section><section powered-by="xiumi.us"><section style="position: static;"><section><p><br/></p></section></section></section></section></section></section></section><p><br/></p>